Focus Group Discussion of PRO EXTOUR research outputs in Bulgaria

The Regional Needs Assessment report and Action Plan were presented and discussed with local stakeholders in a focus-group discussion, organized by the Culinary Arts and Hospitality Association on May 20th, 2021 in Dobrich. Experiential tourism is context-specific and requires much pro-activity and innovation by the service providers. Therefore, the direct involvement of stakeholders is indispensable for the project. More than 30 entrepreneurs, tour agents, representatives of business branch organizations, NGOs and researchers, commented on the PRO EXTOUR findings, new initiatives that are launched by the local communities to attract visitors, the challenges and prospects for the hospitality industry in the post-pandemic period.

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