This project recognizes experiential tourism as an unique development opportunity for the BSB area.

History and culture crossroads left a legacy for the future generations, the pristine nature of this region delivered with the traditions of communities is provoking the curiosity of the explorer. Integration of those assets could be a valuable experience for both the service provider and the tourist. Moreover, if the experimental activities are promoted adequately, sustainability will be rooted in the touristic sector.

There are companies and organisations, which offer experiential activities in the BSB, however, they are few and need more attention and support – both at business and policy level. That is why PRO EXTOUR focuses on experiential tourism and creates tools and services to support entrepreneurship in that field.

As experiential activities are personalized and tailor-made, there is a need for more undertakings/SMEs to provide them within a certain area – a chance for entrepreneurship and a way-out of youth unemployment, especially in the non-urbanized districts.